DISRUPTIVE STRATEGIES TO GROW YOUR BUSINESS
WE BUILD STRONG BRANDS
IS YOUR BRAND READY FOR MARKET?
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STRATEGY CONSULTANT TO BEAUTY BRANDS
Beco Lichtman Consulting is a Paris-based strategy firm that helps companies in the beauty, grooming, salon, spa, and cosmetic industries, develop effective business strategies to grow their brands and connect more deeply with their customers. As a successful entrepreneur and MBA, I know the kinds of success principles that go into building a strong and profitable beauty brand. My own company is built on the proven effectiveness of several key principles: good research, thorough analysis, and actionable strategies. I believe these things to be vital driving principles that every business should be able to master and implement. I’m passionate about what I do and take pride in providing high quality work for my client partners across Europe and the United States.
INSIGHT & RESEARCH
Imagine a system wherein your time is delegated so well that you have more of it to manage and grow your business. Imagine a proven growth strategy that eliminates piles of tedious paperwork and provides superior organization and functionality for every aspect of your business. I help design and implement market entry initiatives, global and domestic expansion, distribution strategies, product positioning, CRM tools, and contract manufacturing.
I understand that it’s your brand and how you market it that separates your business from your competition, and that only a personalized approach to improving its performance will yield the kind of results you desire. That is why I never take a cookie-cutter approach to developing growth and performance strategies for any enterprise. The plan I devise for your business will be unique to your own company’s needs and business model and will set you up for success in every facet of its operation, from development to implementation.
BRIDGING THE GAP BETWEEN STRATEGY & EXECUTION
Beco’s critical thinking has been an invaluable asset for us. The advice and insight we received were just wanted we needed. Hire him straight away!
Beco is a positive, experienced marketing and strategy consultant. He adds value by his ability to creatively come up with practical strategies to take to market.
VP of Marketing
Beco came into our business with a fresh perspective and listened intently to us. With his help we were able to develop a side of the business that complements our core objectives, and I would not hesitate to recommend the services of Beco Lichtman Consulting.
With over 20 years of experience of working with both emerging brands and large enterprises, I have developed a deep understanding of how your customers think and, more importantly, how they think about you and your beauty brand. Having lived and worked in the United States, England, France, and Spain, I have gained a trove of firsthand knowledge and experience in the areas of strategic planning and global marketing practices. I use these unique and far-reaching insights to implement truly next-level solutions that will propel your beauty brand forward and set it up for long-term growth and success.
I appreciate you taking the time to consider the ways that my services can enhance your business. Sign up to receive news, latest happenings, and tips for creating long-term value for your brand. I look forward to meeting and discussing your goals with you personally.