Brand strategy that makes sense.

Beco Lichtman is on a mission to help organizations build successful brands from the inside out. His approach is practical, his process efficient and the results last. No wasted time, no useless reports sitting on shelves. Beco quickly assesses the gap between where you are and where you want to be, then works closely with you and your team to get you there.

He effectuates change by making brand strategy relevant to your entire organization, not simply the marketing department. His work is based on a clearly defined philosophy and proven methods. Often, the work also acts as a central rallying point for organizational transformation, which will strengthen your team and increase profits.

“Beco’s workshop was filled with relevant and practical strategies. Our audience loved him.

Beco leverages his nearly 20 years of international business experience and deep knowledge of consumer behavior to develop effective brand strategies. A talented speaker, he builds long-lasting connections with his audiences through his inspirational and educational style.

Armed with a Master of Business Administration (MBA) and a passion for education,  Beco has designed and led courses and workshops in strategic brand planning, management and marketing for schools such as Miami Dade College, one of the largest colleges in the United States.

Beco has lived in the United States, England, France and Spain. Each country has presented him with vastly different lenses with which to view branding, marketing and consumer behavior. Today, he lives in Paris, and continues to consult, teach and speak on strategic brand management around the globe.

3 Key Brand Principles


Professionals from these organizations LOVE Beco’s work:



Beco designs strategies that build strong cultures and businesses. He helps organizations identify their real value, and to align their internal mission with external forces. He’s had the pleasure of working with organizations across a broad spectrum of industries, including American Express, Burger King, Directv Latin America as well as many small organizations. This wealth of experience is a valuable tool, which allows him to call on his extensive knowledge in brand strategy and consumer behavior in order to find the most effective solutions to even the most complex of brand challenges. 

Brand strategy consulting services are offered in a flexible manner to suit your business, for example on a project-by-project basis, or as retainer relationship. He can also offer micro-consulting during those times when you need just a little knowledge to propel your organization forward.

Contact Beco today to find out how his brand strategy consulting services can benefit your organization.



With a strong background in strategy, education and marketing, he combines storytelling and audience interaction along with innovative content from relevant resources from around the world to illustrate core  brand principles that your team can start implementing immediately. Whether it’s a training workshop, retreat or keynote, he aims to provide a  dynamic experience that inspires and educates brand-driven teams.

“Beco is engaging, clever and entertaining – just what you want in a speaker. Book him immediately.”

His most popular training workshops include:

  • Branding 101
  • Creating Brand Loyalty
  • Turn Your Employees into Brand Advocates
  • Personal Branding
  • Branding & Corporate Social Responsibility
  • Non-Profit Branding
  • Cracking the Customer Code
  • Mastering Brand Planning

Each of his training workshops are customized to address the specific brand challenges faced by businesses and nonprofits alike. These programs will equip your teams with the knowledge they need to fulfill the organization’s brand purpose and build strong brands.

Book your next training workshop with Beco today.




Please contact Beco at to discuss how he can bring value to your organization. Or click on one of the blue buttons to the right.
7 Rue de Castellane 75008 Paris
Paris: +33 (0)6 47 60 11 12    
United States: +1 786 261 6177

Thank you for your consideration. He’ll get in touch within 24 hours to learn more about your request. 


7 Rue de Castellane - 75008 Paris France: + 33 (0)6 47 60 11 12 USA: +1 786 261 6177

Copyright © 2015 Beco Lichtman. All Rights Reserved.