"Power brands are built from the inside out."

Beco Lichtman


The Mission

Beco Lichtman is a global brand consultant, speaker, educator, and founder of Beco Lichtman Int’l. His company exists to help individuals and organizations build innovative power brands – brands that have no substitutes. A clear brand strategy (also known as your business strategy) is the foundation for increased brand awareness, efficiency, customer loyalty, and profits. Beco develops brand-driven strategies and tactics that define and effectively communicate your value to your audiences and other stakeholders. Your time is extremely valuable, so each of the proposed solutions are practical and measurable.

Power Brands

Power Brands offer more than clever ads and attractive websites. These brands are built from the inside out. They differentiate themselves from their competitors and they deliver on a brand promise in the marketplace that gives them competitive advantage. Power brands create emotional connections with their consumers and they are remembered when consumers make buying decisions. Power brands continuously find innovative ways to serve their customers.

Beco Lichtman Int’l makes it possible for solopreneurs, entrepreneurs, small & medium-sized businesses to enjoy the invaluable benefits of strategic and marketing planning at a budget they can afford. Beco knows firsthand the unique challenges that smaller businesses face in today’s market and he’ll provide you with the necessary tools to grow your business.


“Beco is a talented marketer and has an amazing capacity for hard work.”

Small Business Owner

“Beco unearthed the essence of our brand which helped us to find new customers.”


“Beco created a strategic plan which allowed us to grow the business and increase our profits.”


Define Your Brand | Identify Your Target Audiences | Market to Your Customers


Companies I’ve Had the Pleasure of Working With <h/2>


"If you are not a brand, you are a commodity."

Phillip Kotler


Many of you solopreneurs, entrepreneurs, freelancers, and other professionals are often overwhelmed by unproductive self-talk, lack of business acumen, or you need a little help getting your idea off the ground. These factors often create barriers between you and success. That’s where Beco Lichtman Int’l comes in. Beco’s  been there and done that.

Beco will help you identify your purpose, passion, and core competencies, which will ultimately help you build a Power Brand. Beco will coach you through the necessary steps to help you achieve your goals. He’ll show you how to differentiate yourself in the marketplace and how to turn your business into a Power Brand.

Don’t spend another day spinning your wheels, let’s talk!



Is your brand powerfully positioned in your market? It can be.

Beco Lichtman Int’l provides consulting services for small businesses, nonprofits, and other organizations to increase their brand awareness, establish and implement processes, develop customer loyalty & engagement programs, and design strategic and marketing plans. This can be project-based, a retainer relationship, or in the form of micro-consulting when you need additional knowledge or expertise to increase your brand’s agility in today’s dynamic marketplace.

Contact Beco to learn more about how Beco Lichtman Int’l can support your organization!


"Products are made in factories, but brands are created in the mind."

Walter Landor


Beco is passionate about educating, inspiring, and uplifting business communities. His participatory workshops focus on how to build innovative, brand-driven businesses, leadership and management, entrepreneurship, marketing, and personal branding.

He offers a variety of half-day, one-day, and three-day brand & marketing workshops designed to help gain a clearer understanding of both current and emerging market strategy issues. Regardless of your industry, the workshops will provide you with the tools you need to successfully tackle numerous marketplace challenges and opportunities.

Beco can also deliver a customized workshop that addresses your specific challenges at the location of your choice.

His most requested topics include:

  • How to Build a Power Brand
  • Turn Your Customers Into Advocates!
  • How to End the Entrepreneurship Blues
  • Strategic Branding: How to Get it Right
  • Brand & Marketing: There’s a Difference
  • Marketing Across Cultural Borders
  • K.I.S.S (Keep It Simple Stupid) Marketing Strategies

Contact Beco at +1 786-261-6177 to learn more about how Beco Lichtman Int’l can support your organization!


"Marketing is everything that we do or say."

Beco Lichtman

/Meet Beco

Beco Lichtman, a global brand consultant, coach, speaker, and educator, created Beco Lichtman Int’l on the belief that power brands are built from the inside out; they’re customer-focused; and they effectively communicate their unique value proposition. Beco delivers brand-driven, innovative solutions that drive growth, brand awareness, and profit.

Beco is a dynamic professional with advanced analytical skills and an extensive background in brand development, strategic marketing, and business management. His unique entrepreneurial career as a brand strategist and facilitator demonstrates a proven results-driven focus in driving business achievements. His clients have included entrepreneurs, freelancers, and executives from global companies such as American Express, Burger King, Caterpillar, and JP Morgan.

A persuasive speaker, Beco delivers workshops and trainings for conferences, professionals, nonprofits, universities, and corporations on brand strategies, personal branding, entrepreneurship, organizational culture, leadership, and marketing.

Beco also provides an impressive background in public service contributing leadership to community non-profit Boards and Committees, including the Greater Miami Jewish Federation and the National LGBTQ Task Force for many years.

Armed with a master’s degree in business administration, he is also a talented educator at the college-level delivering courses in strategic management, marketing, and business ethics at Miami Dade College. Beco is a highly-skilled communicator with experience training executives within cross-cultural settings in business communication and personal branding with the ability to translate these skills across multiple sectors. Strong work ethic, creative thinker, and passionate leader are all phrases to describe this ambitious individual.

Beco lived and worked for nearly seven years in Madrid, London, and Paris where he trained executives from various multinationals. Each country has presented him with vastly differently lenses with which to view brand development, global business, strategic planning, and management. Today, he continues to travel across the United States and Europe to deliver workshops and consultations for entrepreneurs, professionals, and organizations.

Name must not be empty
Please provide a valid Email
Message should not be empty
Message sent successfully!
Oops! Something went wrong try again!