Differentiate or become obsolete.



Beco Lichtman is on a mission to change the way businesses do business. One client at a time. One audience at a time. He helps organizations and teams address a wide range of challenges and opportunities to facilitate growth through innovation. In short, he helps businesses get better by finding better ways. And better businesses do better in business – they create more effective products,  processes, and ideas; they acquire new customers; expand into new markets; increase social impact; and produce higher profit margins. Better businesses adapt more easily to the ever-changing market conditions, increase their capacity to grow, and normally outperform their competitors.


Beco operates on the principle that consultants should deliver results, not just fancy reports with indecipherable information. He measures success by the tangible improvements that he helps his clients achieve. A highly-skilled business professional, Beco acts an outsourced member of your team. He rolls up his sleeves, gets into the trenches with you, and provides execution-based solutions. Beco works with you to identify the obstacles preventing growth for your organization, and then uses his expertise to help get to where you want to be. His clients have included Amex, Burger King, Caterpillar, and JP Morgan Chase.

set a clear direction

Develop a robust, deliverable strategy based on a clear vision, values, and aspiration.

grow and change

Scale your organization by identifying, assessing, and testing growth options.

win more customers

Win customers by designing effective strategies and building solutions that deliver.



Acquire New Customers | Expand into New Markets Increase Profit Margins

 Sign up for Beco’s latest tips!

Name must not be empty
Please provide a valid Email
Message should not be empty
Message sent! Beco will contact you within 24 hours.
Oops! Something went wrong try again!

Professionals from these organizations love Beco’s work:


A brand is a promise.


Beco works with businesses across different sectors, including retail and consumer products, media, travel & tourism, retail, meetings & conventions, entertainment, consumer technology, and social entrepreneurship. This diverse background allows him to offer innovative solutions to complex business challenges – elements of what he learns while working with one company may well transfer into cost savings for another. And while he doesn’t apply a one size fits all approach, he does leverage his experience to produce results.

His services include:

  • Market Research
  • Business Innovation Models
  • Market Entry Strategy
  • Brand Development
  • Feasibility Studies
  • Product Development
  • Content Management
  • Marketing Plans 
  • Competitor Analysis
  • Strategic Audits

Beco’s consulting services can be completed on a project-basis, a retainer relationship, or in the form of micro-consulting when you need additional knowledge or expertise to help your business get to the next level.

Are you ready? Contact Beco!


Successful businesses are built from the inside out.


Beco uses upbeat storytelling & humor, generous amounts of audience interaction, and current case studies to turn proven principles of business into practical takeaways your team can use immediately. His engaging and participatory workshops, trainings, retreats, keynotes, and ‘break out’ sessions are designed to build innovative, brand-driven and teams.

Group sessions on subjects including strategy development, business model design, performance metrics and successful bidding.

The most requested topics workshops include:

  • Accelerate Innovation
  • Business Model Design
  • Shaping Powerful Marketing Strategies
  • Building and Maintaining Competitive Advantage
  • Unleash Your Inner Leader
  • Perfecting Your Position
  • Setting Goals and Aligning Strategy
  • Profit and Proper in Business
  • Build Customer Service Across Your Organization
  • Goal-Driven Branding

Beco can customized workshops that address your specific challenges at the location of your choice. Meeting and event planners, book your next workshop, training, or keynote with Beco by clicking here or calling +33 (0)6 47 60 11 12 or +1 786-261-6177.


Marketing is everything that a business does.

/Meet Beco

A dynamic business consultant, speaker, marketer, and educator, Beco Lichtman has helped many organizations grow during his more than 15 years of experience. Beco’s creative and unique approach distills the most innovative content from around the world, MBA theory, and his first-hand experience into invaluable tools for organizations and teams.

An engaging speaker, Beco builds long-lasting connections with his audiences through his inspirational and educational style. He draws from his international experience to offer personal accounts that both inform and entertain.

Beco received his Master of Business Administration (MBA) from the Chapman Graduate School of Business at Florida International University. A talented educator, he teaches courses in entrepreneurship, strategic management, marketing, and business ethics at a number of institutions including Miami Dade College, one of the largest institutions of higher education in the United States. In addition to his work as a consultant and speaker, Beco has an impressive background in public service contributing leadership to community non-profit boards and committees.

Beco has lived in England, Spain, France, and the United States. Each country has presented him with vastly different lenses with which to view entrepreneurship, strategic planning, and marketing. Today, based in Paris, Beco continues to work with clients while delivering workshops to various organizations globally.

His particular area of interest focuses on how innovative strategies and business models can be used to increase profitability and social impact.



Ready to schedule your next consultation, workshop or keynote with Beco? Please contact him at  beco(@)

7 Rue de Castellane 75008 Paris
Paris: +33 (0)6 47 60 11 12    
United States: +1 786 261 6177

Thank you for considering Beco Lichtman. Please complete the form below and he’ll get in touch within 24 hours to learn more about your request.

First Name

Last Name

Your Email


Event Name

Event Date

Event Location (City, State, Country)

How did you hear about Beco?

Is there a budget you are trying to meet?

Expected Number of Attendees

Anything else he should know about the event?


I create pathways to growth.

7 Rue de Castellane - 75008 Paris France: + 33 (0)6 47 60 11 12 USA: +1 786 261 6177

Copyright © 2015 Beco Lichtman. All Rights Reserved.